Under policy direction, manages the development, implementation and evaluation of public affairs, public awareness, and outreach programs, while supporting staff with industry engagement, community education and outreach programs utilizing both traditional and digital outreach tools; represents the District on public and media relations matters; manages the brand and reputation of the District; plans and executes crisis management actions in response to outside forces; provides professional assistance and guidance to District Board Members, General Manager, managers, and others on public affairs and community outreach matters; ensures employees are kept informed of District issues and develops internal communications products. Duties and responsibilities are carried out independently within the framework of established policies and procedures. The work of this class is highly responsible and complex.
The duties listed below are intended only as illustrations of the various types of work that may be performed. The omission of specific duties does not exclude them from the position.
Oversee community outreach programs in collaboration with subject matter experts across all District departments; serve as a liaison with District departments relative to projects affecting the community; coordinate and conduct community informational meetings and seek public input; arrange and conduct tours of District facilities; prepare and deliver speeches to community groups and assist in coordinating other speakers as needed; represent MNWD at community and water industry meetings and events; serve as a liaison with citizens, homeowners groups, community organizations and a variety of governmental organizations and officials; respond to customer inquiries and complaints regarding District services, programs, policies, and other related subjects and programs.
Oversee the District’s comprehensive communication and outreach strategy for external audiences; coordinate external outreach programs including outreach efforts for Customer Service, Engineering, Finance, Water & Wastewater Operations, and Water Efficiency and other District programs and projects; produce communication materials, including graphics and various digital formats, for print and electronic newsletters, social media content, news releases, billing inserts, brochures, photo displays, slide shows, video productions, and other customer facing content.
Manage media outreach and review, edit, and approve press releases and materials for press events; coordinate press briefings and tours; develop media outreach plans and maintain media lists; maintain relationships with the media (including general media, Homeowner Associations and other media outlets/publications) and provide continuous information for the District.
Review, edit and approve the monthly customer billing inserts; review, edit and approve District internal and external publications including informative brochures, newsletters, educational materials, PowerPoint presentations and web copy; serve as the point of contact for staff with the District's bill presentment and printing vendor on bill messaging and bill inserts.
Manage the District’s website in coordination with the Information Technology Department; engage with subject matter experts to ensure web content is reviewed and updated as appropriate; regularly review and prepare recommendations for enhancing the website to support the District’s communication and customer engagement objectives.
Lead the District’s engagement in industry and community programs to support the Board of Directors, General Manager, and other staff; communicate and share activities, successes, and messages from the District.
Support the development of District publications and reports, including the Annual Water Quality Report, Annual Budget Report, etc.
Oversee educational programs for schools and other youth groups such as scouts, recreation programs, nature study programs, etc.; schedule education classes, tours and events; lead education-related events and educational activities associated with District programs.
Manage the District’s social media strategy; review, edit and approve content and provide regular updates to website and social media channels; coordinate with appropriate staff and manage responses on social media channels as appropriate; coordinate and support District staff in all customer responses to provide consistent communication and messaging.
Coordinate the displays and exhibits for community fairs, school programs, and other community events; manage District events by reviewing, editing, and approving posters, signs, exhibits, displays and other informative materials; coordinate the operation of all audio-visual and video equipment for community or in-house informational presentations.
Prepare, coordinate, and lead the District outreach program both in preparation and during emergency situations; serve as the primary Public Affairs responder in the Emergency Operations Center during emergencies.
Coordinate participation and partnerships with local cities and/or agencies for various community events, educational programs, and regional public forums; monitor and track public affairs activities of other local cities, the County of Orange, Local Agency Formation Commission (LAFCO) and other regional agencies; lead the development and coordination of regional outreach programs.
Manage the use of analytics to support District objectives; proactively deliver analysis to stakeholders utilizing data across communication channels; identify meaningful trends or patterns that impact strategic decisions and future communication campaigns; develop and implement customer surveys and focus groups to get feedback to drive communication strategy; coordinate the analysis of all channels and data including Search Engine Marketing, Search Engine Optimization, Social Media, and Customer Relationship Management.
Recommend data analytics modeling that would strengthen the impact of the District's communication strategy; proactively provide recommendations to interpret customer information for creating intelligent, personalized communication campaigns; oversee development of sophisticated models to address customer engagement challenges such as customized content recommendations, targeting and campaign response modeling.
Oversee the preparation and management of the annual Communications budget; review, edit, and approve specifications and contract documents; review and approve purchase requisitions and invoices for payment; monitor budget versus actual expenses throughout the year; lead the development of department goals and objectives that are consistent with District policy.
Attend meetings and functions outside the normal workday; participate in community events, tours and trips on weekends as necessary; attend Board of Directors & Committee meetings; provide the General Manager with reports, recommendations, and information for the District’s Board of Directors relative to public outreach efforts, activities and initiatives; provide input/expertise regarding public relations strategies.
Manage the activities of communications, graphic design, video production, website design and other outreach consultants.
Plan, organize, direct, and evaluate the performance of assigned staff; make decisions regarding hiring, discipline, and promotion of subordinates; monitor and rate performance of subordinate staff; provide feedback and counseling relative to personnel issues; exercise authority for personnel actions consistent with District policies and other applicable rules and regulations; develop subordinates by encouraging professional growth.
Attend conferences and public and professional meetings; act as liaison to federal, state, and local agencies regarding operation activities; be mindful of new trends and innovations in the fields of customer engagement, public communication and outreach.
Coordinate photographic services for District events, projects, and employee events such as Service Award presentations, public relations functions and ceremonies, etc.; work with District staff and consultant to coordinate the annual employee portrait.
Provide professional advice and assistance to the General Manager, other management staff, Board Members, and other District staff on public information, media relations, community outreach, reputation management, and related matters.
Perform other duties and special projects as assigned.
One single guiding principle in every search for new Moulton Niguel Water District team members is identifying those applicants that are humble, motivated, and hard-working. Moulton Niguel expects new team members to uphold its workplace culture of an environment in which all employees interact with co-workers, supervisors, and the public in a positive, cooperative, and supportive manner.
Any combination of education and experience that would likely provide the required knowledge, skills and abilities (KSAs) may be qualifying. A typical way to obtain the KSAs is:
Equivalent to a Bachelor’s degree from an accredited college or university with major course work in communications, marketing, public relations, journalism, or related field; a Master’s Degree in the above noted fields of study is desired.
Work experience in the communications, marketing and/or public relations field, which includes supervisory and project management experience, that would support the effective performance of the essential job functions.
Excellent written and verbal communication skills and experience with public speaking engagements and executive-level presentations is required.
Knowledge of industry trends and media practices as they apply to developing and carrying out public information/public affairs programs, advertising and marketing tactics, methods and techniques for creating effective media and public relations materials.
Knowledge in utilizing Google Analytics, Facebook Ad Manager, Google AdWords and related digital marketing platforms.
Strong computer skills, including desktop publishing, work processing, website management, social media platforms, etc.
Ability to generate interest and convey messages through the development of graphic design treatments, persuasive speeches and written materials.
Ability to represent the District effectively with public officials and with media representatives on a variety of issues.
Ability to exercise sound independent judgment and political acumen within general policy guidelines.
Must be able to organize, prioritize, and work on simultaneous assignments with attention to detail and required deadlines.
Knowledge of principles and practices of: employee supervision, including work planning, assignment review and evaluation, discipline, and the training of staff in work procedures; District personnel rules, policies and labor contract provisions; public administration, including budgeting, purchasing and maintenance of public records.
Possession of a valid California driver's license and maintenance of a safe driving record.
Position requires the ability to communicate in a professional manner with District management, coworkers, the public, inter-agency and elected officials through verbal and written communication in face-to-face, one-on-one and group settings. This is primarily a sedentary office classification although standing in work areas and walking between work areas may be required; may occasionally bend, stoop, kneel, reach, push, and pull drawers open and closed to retrieve and file information; must have the ability to lift, carry, push, and pull materials and objects up to 25 pounds. Requires vision to read printed materials and computer screens; hearing and speech to communicate in person and over the telephone; and, finger dexterity to access, enter, and retrieve data using a computer keyboard, copy machine, telephone and other standard office equipment. Position requires ability to operate a motor vehicle and travel to conduct District business.
Internal Number: CM21
About Moulton Niguel Water District
Moulton Niguel Water District delivers high-quality drinking water, recycled water and wastewater services to more than 170,000 customers in Laguna Niguel, Aliso Viejo, Mission Viejo, Laguna Hills, Dana Point, and San Juan Capistrano. A leader in conservation and environmental protection, Moulton Niguel maintains the lowest average water bill in South Orange County.
We strive to keep customers informed of the latest statewide, regional, and local water updates, as well as educating customers regarding water efficiency programs and resources. We value our customers and their water needs, and we continuously encourage open, honest, and transparent communication to ensure the best, most efficient water service possible. We encourage the community to reach out to us with any questions, comments or concerns so we can create the best water service experience possible.